Project 1

After reading the first article I was feeling pretty content with the redesign of the Whitney Logo. The article spoke about the difficult questions that were asked and brought up between Experimental Jetset and the Whitney Museum and how the designers were making tough yet wiser decisions. It seemed like there was a lot of careful thought and iterations that were expressed and evolved to become what the rebrand is. I feel like the concept of an interpretive design was really unique and I gravitated towards this concept that anyone can do what they want in the logo and that it can be so varied. Overall, I liked the logo and felt strongly about the redesign.

I believe responsive design to be as I sort of mentioned, a design that can be seen differently from person to person. Like stated in the first article, you get out of it what you put in. A pro is that it can represent so many things and allows a large flexibility from proportion to proportion. A con is that although it is very flexible, there is not a set statement or idea behind the logo that is identifiable and able to be associated with the brand. The logo and its interpretation rely on the human response and while some people will associate it with the values the museum highlighted, some other people may never see that.

I disagree. I feel although the logo is simple and the rebranding is very open these qualities do not make it boring. I find the lack of color to be refreshing and open. I also really like the way the “w” can be transformed from format to format. Part of me also appreciates the simplicity of the white and brack palette because as museum branding I feel like you cannot have an overall brand that detracts from the artwork they are showing. In this way I think their design lends an openness to highlight the artwork they are showing strongly.