Brand System
3 min readApr 13, 2021
Here are 10 examples of letterheads and business cards to inspire my final brand system using my olympic bid logo. I was looking for large patters and unique ways designers have used scale. I also wanted to find ways to make a business card and letterhead feel special and unique like letterpress, stamps, or embossing.
3 questions for the class:
- What are some ways to make on a business card feel special, personal ?
- Do you think letterpress and embossing would be something to consider for an olympic bid brand system ?
- Can you have a case or slip for a business card ?
3 questions
- Is the rounded corner on the letterhead ok?
- Is the white background of the letterhead working?
- What can help my business card content?
First Mock of Style Guide
3 Questions:
- Is the framing on the left spread ok?
- Are the colors working with some colored and some white backgrounds?
- Are my secondary elements too big?
Final Style Guide, Letterhead, and Business Card